Cross-cultural training on the USA

Our cross-cultural training on the USA clarifies what matters regarding contact with American business partners, employees and customers.

In the configuration of our training, we place a high value on practical relevance and a healthy mixture of current case studies and exercises. In addition, the trainers that we've appointed have many years of experience abroad in the United States at their command. We also pay attention in the seminar to the cultural differences between the individual American states.

The following contents are exemplary for our USA training!


  • Language: English or German | other languages on request
  • The Eidam & Partner Needs Analysis® for individually adapted seminar contents
  • We offer various add-on options that can make your seminar even more sustainable; for example, our knowledge transfer check©.
Our cross-cultural training on the USA is only led by experienced experts!


  • The cultural values of the United States
  • Successfully communicating with Americans:
    • Small talk
    • Culturally fair construction of argumentations and propositions
    • Critique management: Properly giving and receiving feedback without offending
    • Best practice: know how concerning phone calls and virtual communication [e-mail, messenger, videoconferences, …] with Americans
  • Doing business in America:
    • Cultural differences amongst companies, associates and customers
    • Dealing with employees and colleagues
    • American leadership and work styles
    • Particularities of American presentations and meetings
    • Successfully leading negotiations with Americans
    • Best practice: strategies for project management with Americans
  • Your trip to the US:
    • What do I have to keep in mind when I travel to the US?
    • Sexual harassment, expensive court proceedings and other stumbling blocks
    • Unexpected facts about church, state, 9/11, prudery, weapons and national pride
  • Culture shock
  • Conflict management
  • We have developed special training modules for people who will be dispatched to the US [with or without their families].

On request, we'll happily prepare you a tailor-made quote. Please contact our team!

We'll adapt our program individually to your needs and situation!


Interactivity: Our seminars offer a vast mixture of methods [role-plays, exercises, simulations, case studies, videos, etc.].

This way the imparted knowledge will be easier to remember. It also provides the right amount of learning fun.

Exact fit: Our trainings are individually adjusted to your situation and needs.

Your intercultural experts: Eidam & Partner has focused exclusively on the optimization of international business contacts for more than 12 years. You’ll benefit directly from this specialization and the experience gained from it.

Quality: Our senior experts have years of working experience in the USA as well as broad further education experience. That’s also why the average grade of our cross-cultural trainings last year was 1.39 [1.0 = very good | 6.0 = very bad].

We are looking forward to you!

More than 550 companies rank among our customers, including Airbus, Audi, HewlettPackard, Leoni and Siemens.

Allow us to win you over!